Massachusetts Association of Crime Analysts > Blog > 2012 > December > 13 > Getting Creative

Getting Creative

A friend and colleague of mine recently shared this with me. It's a must-see short video PSA created by the Tampa Police Department reminding folks to lock their car doors and hide their bags when they're out doing their holiday shopping… two simple preventative measures that could reduce the number of car break ins Tampa PD responds to this holiday season.

I admit (somewhat ashamedly) to watching it over, and over, and over again, but then who can resist good-humored police officers donning Santa hats performing a feebly choreographed routine while singing catchy crime prevention lyrics set to the melody of a familiar favorite Christmas carol? I couldn't.

Some of the lyrics at the end are a stretch (in my opinion). Most car break victims don't help the police "catch the crook", and victims rarely "get back all the stuff he took".  But in the spirit of the holiday season I'll give TPD a pass and chalk it up to rounding out their PSA with the most optimistic and desirable outcome. And while I doubt any of us will be persuading our departments to start film production any time soon, it should at least get you thinking about how you can translate this creative spin to your analytical products. After all, getting and keeping people's attention is half the analytical battle. I'm not suggesting you sport a Santa hat, but maybe it's time to spice up those reports.

Enjoy, and have a safe holiday…

http://www.youtube.com/watch?v=4c7oxhnQ5qw

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